Let’s Get Digital: Social Media for Campus Chapters

Social Media is a fun and easy way to connect with other people who care about the same issues you do. The more active you are on social media, the more effective your Campus Chapter will be in growing its network and spreading the UN’s message to the community.

Facebook Best Practices:

  • Post “sticky” content. You’ll know if a message resonates with your audience by the number of impressions, likes, comments and shares you receive. Before you post anything, ask yourself:
    • What story are you trying to tell? Is there a call to action?
    • Would that story be best told using images, video, or text?
    • Can you tap into existing Facebook users and/or your advocates to help tell that story?
  • Use active and concise language – keep it short and get to the point. Bonus if you can add a sense of urgency. People are more likely to engage if it’s timely. (Sign this petition; Share this; Like if you agree)
  • Engage with your audience.
    • Ask questions. Respond to people. Give them a strong call to action.
    • Make sure your talking with people not at people
    • Share what students on your campus are doing too! It should be a two-way conversation, so don’t only promote your own work.
  • Highlight your events.
    • Facebook is a great tool to use for inviting people to your events.
    • After your event, create a Facebook gallery and share photos with all your friends, fans, and partners
  • Keep your page active, especially before and after events, or other times when people are most likely to visit.
    • Don’t forget to keep up-to-date profile and cover photos!
    • Have more than one administrator to the page to help keep it running throughout the school year.

Twitter Best Practices:

  • Start a conversation and share information that’s relevant and unique.
  • Retweet fellow Campus Chapters & organizations doing interesting work.
    • The more social media love you give others, the more love they’ll give you.
  • Use #hashtags, especially during breaking news, events, or international days of celebration, to be part of the bigger conversation.
  • Show personality – no one likes a robot!
  • Be consistent. Tweet often, stay on message, and use good judgment with the content.

Instagram Best Practices:

  • Post unique content.
    • Everyone loves fun ‘behind the scenes’ shots or quote graphics.
  • Tag people or organizations relevant to your posts.
  • Use hashtags.
  • If the photo is blurry, confusing, or boring, it’s best to wait for a strong photo.
  • Engage with your followers. Be sure to “share” or “regram” their photos and hopefully they will do the same!
  • Pay attention to what other people “like,” using tools like Statigram – the more you know about your audience, the better you can engage with them.
When to Post:
  • Ideal: Facebook/ Instagram – once a day; Twitter: three times a day
  • Limited time: Facebook/ Instagram – 3-4 times a week; Twitter: once a day
  • Only have one hour a week? No problem. Schedule multiple posts for the week ALL AT ONCE! (If using Twitter, schedule on Tweetdeck.)
You’ve built a strong network of supporters and influencers. Now what?
  • Create a digital calendar.
    • Mapping out your month or year ahead of time will help your Campus Chapter take advantage of key opportunities, i.e. UN Day, International Women’s Day, the UN General Assembly
  • Don’t be afraid to ask for others’ help!
    • It’s extremely effective to send friends, partners, and fellow organizers sample Tweets and Facebook posts promoting your work. If you create as little as 5 sample posts to send around, people are more likely to share it on their platforms because you took the hard work out of it.
  • Look at your metrics and measure success.
    • Using social listening tools like Topsy, TweetReach, Facebook Insights or Youtube Analytics will help you see how your audience is interacting with your message.
Don’t forget:

Any time you create a new social profile, let us know by emailing genun@unausa.org or by simply tweeting us! We’ll be sure to help promote the work you’re doing.